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Play to Your Strengths (Your Weaknesses Already Get Too Much Attention!)

Turning 40 last year was like a big ol’ permission slip for me to finally do, have, and be all I ever wanted. But perhaps the biggest gift was having the opportunity to coach other women to do the same, particularly when it comes to their businesses.

There comes a point when we realize that life’s just too short to keep doing what’s expected of us; to keep following other people’s rules; to keep working on ourselves in order to strengthen our weaknesses. I want us to focus on our strengths instead, and have them become our superpowers. 

When I applied for my first outside sales job, the guy who coached me for my interview was getting his MBA at the time, and introduced me to the SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. I like having structures and frameworks for things, but that one always felt so incomplete to me—and in a sales role, the emphasis was always on beefing up the weaknesses and mitigating the threats (with the thing I was selling, of course). 

But over the past 3 years, as I devoted myself to the actual study of sales and applied what I learned IRL, it became glaringly obvious that our customers are far more affected by our soft skills than our business acumen, and that the intangibles deserve a LOT more of our focus—especially in women-owned businesses, because things like empathy, attention to detail, and anticipating needs (to name a few) come so naturally to us.

So that’s where I focus most of my attention when I’m performing a qualitative business analysis for my private clients, because that’s where the biggest impacts can be made when the right strategies are put in place. It’s not as succinct as SWOT, but the 10-step framework I use now feels a whole lot more complete to me.

The next time you’re evaluating a new project or offering, try running it through my framework. When you start seeing your strengths as your superpowers, no perceived weakness or threat can keep you from doing, having, and being all you ever wanted.

  1. WHY. Why do you believe this product/service/initiative should exist?
  2. Potential Challenges. Life gets in the way of things all the time. What could pop up during the time you’re creating this that could delay or derail it (or you)?
  3. Support. Who or what support systems will you rely on?
  4. Long-term Gain. What does success look like 12-18 months down the road?
  5. Short-term Gain. What wins will you celebrate over the next 90 days?
  6. Soft Skills. What intangibles can only YOU bring to this effort?
  7. Solid Skills. What experience and education (ideally from past failures) can you apply to make this project successful?
  8. Immediate Focus. What needs your attention right now?
  9. Future Focus. Where, how, and to what will your focus shift at each new phase of this project?
  10. Openness. Who will you meet along the way, or what feedback will you seek to not only make this project a success, but set yourself up for the next one(s)?

Client Love

"Amanda is amazing at what she does! She was great at helping coach me into stepping into my confidence and becoming better at enrolling new clients. She set a great example of how you can be fierce and direct without hard selling. My business has experienced an incredible transformation and growth since working with her."

Adrian White, AMW Marketing & Design

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2020-07-28T01:06:02+00:00

Adrian White, AMW Marketing & Design

"Amanda is amazing at what she does! She was great at helping coach me into stepping into my confidence and becoming better at enrolling new clients. She set a great example of how you can be fierce and direct without hard selling. My business has experienced an incredible transformation and growth since working with her."
"Amanda is a very successful sales professional and a terrific human being! I have enjoyed getting to know her and I know you will, as well!"

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2020-07-28T01:22:51+00:00
"Amanda is a very successful sales professional and a terrific human being! I have enjoyed getting to know her and I know you will, as well!"
"When I did a sales call as a client with Amanda, she made me feel so comfortable and was easy to talk to. It was easy to say yes. What’s even better, is she has coached me how to do the same. I never want my prospective clients to feel like they are being sold to and Amanda is a master at coaching people how to close sales calls without being pushy or salesy."

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2020-07-28T01:26:26+00:00
"When I did a sales call as a client with Amanda, she made me feel so comfortable and was easy to talk to. It was easy to say yes. What’s even better, is she has coached me how to do the same. I never want my prospective clients to feel like they are being sold to and Amanda is a master at coaching people how to close sales calls without being pushy or salesy."
"Amanda helped shift my mindset to my new identity and embracing what that looks like for the future so I can lead with improved confidence and clarity."

LaReesa Ferdinand MD, The Estrogen Doctor

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2020-07-28T01:13:34+00:00

LaReesa Ferdinand MD, The Estrogen Doctor

"Amanda helped shift my mindset to my new identity and embracing what that looks like for the future so I can lead with improved confidence and clarity."
"In my work with Amanda, she was able to break the mental barriers down about sales into relationship-building and serving clients. In learning some of her techniques, my confidence on calls improved DRAMATICALLY. After working with Amanda, I was more comfortable asking questions and digging into a client's situation to really listen and learn from them. I was better prepared how to move from understanding pain points into something actionable that could serve and benefit a potential client. So grateful to have worked with Amanda and to have learned from her!"

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2021-01-29T18:27:14+00:00
"In my work with Amanda, she was able to break the mental barriers down about sales into relationship-building and serving clients. In learning some of her techniques, my confidence on calls improved DRAMATICALLY. After working with Amanda, I was more comfortable asking questions and digging into a client's situation to really listen and learn from them. I was better prepared how to move from understanding pain points into something actionable that could serve and benefit a potential client. So grateful to have worked with Amanda and to have learned from her!"
"Amanda is an AMAZING coach and has helped me shift my mindset regarding valuing myself and whom I serve as a new CEO of my coaching business. Amanda is a great listener and brings out the qualities in me that I may undervalue. At the end of a call with her, I am ready to move into action with confidence and courage! Amanda simply brings out the 'goodness' in me and she does it in sweet but 'kick your butt way'!! Only Amanda can do that!"

Akira Hazer, Integrative Life Coach

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2021-01-29T18:32:01+00:00

Akira Hazer, Integrative Life Coach

"Amanda is an AMAZING coach and has helped me shift my mindset regarding valuing myself and whom I serve as a new CEO of my coaching business. Amanda is a great listener and brings out the qualities in me that I may undervalue. At the end of a call with her, I am ready to move into action with confidence and courage! Amanda simply brings out the 'goodness' in me and she does it in sweet but 'kick your butt way'!! Only Amanda can do that!"
"You've been really helpful with thinking about how to reframe my calls with potential clients so they are more productive! I also appreciate the attention you give to mindset because it has so much impact on my success. You have a wonderful way of delivering your point and advice in a very supportive way so I better understand what I need to do and know that you've got my back. Thank you!!"

Melinda Hurley, ML Hurley Consulting, Inc.

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2021-01-29T18:36:24+00:00

Melinda Hurley, ML Hurley Consulting, Inc.

"You've been really helpful with thinking about how to reframe my calls with potential clients so they are more productive! I also appreciate the attention you give to mindset because it has so much impact on my success. You have a wonderful way of delivering your point and advice in a very supportive way so I better understand what I need to do and know that you've got my back. Thank you!!"
"Amanda listens very closely to what you are saying and always responds in a very thoughtful, knowledgeable, concise way. Reading between the lines and conveying answers that are exactly what I needed to learn and hear. Direct and on point, always leaving me knowing exactly what to do next. I highly recommend!"

Rev. Tonya Henderson, Artist & Entrepreneur Coach

Amanda Buse Mindful Business Coaching for Women Entrepreneurs
2021-01-29T18:41:41+00:00

Rev. Tonya Henderson, Artist & Entrepreneur Coach

"Amanda listens very closely to what you are saying and always responds in a very thoughtful, knowledgeable, concise way. Reading between the lines and conveying answers that are exactly what I needed to learn and hear. Direct and on point, always leaving me knowing exactly what to do next. I highly recommend!"
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Amanda Buse Mindful Business Coaching for Women Entrepreneurs